DOSSIER DE PRESSE - LA TOUTE NOUVELLE TOYOTA YARIS CROSS
La toute nouvelle Yaris Cross combine l’expérience et le savoir-faire Toyota en matière de design et d'ingénierie pour les citadines comme pour les SUV. Elle a été développée pour l’Europe et conçue, dès les phases initiales, pour répondre spécifiquement aux attentes de la clientèle européenne.
Elle possède toutes les qualités de la berline Yaris nouvelle génération, élue voiture européenne de l’année 2021 : application du concept « compact et spacieux », qui permet de conjuguer espace intérieur et praticité, motorisation hybride quatrième génération, excellent niveau de sécurité avec le pack sécurité Toyota Safety Sense deuxième génération et authentique plaisir de conduite.
Toutes ces caractéristiques s’allient aux traits propres aux SUV, hérités de la tradition d’innovation de Toyota qui a créé le segment des SUV récréatifs en lançant le RAV4 il y a plus de 25 ans.
Dans la famille Toyota Yaris, la Yaris Cross rejoint la citadine Yaris et la sportive racée GR Yaris . Aux côtés du Toyota C-HR compact, du RAV4 de taille moyenne et du Highlander 7 places, ce modèle permet à Toyota d’offrir la plus large gamme de SUV hybrides du marché : un choix exceptionnel de tailles et de caractéristiques pour répondre aux besoins de la clientèle.
Hideaki Hayashi, Ingénieur en chef adjoint pour la Yaris Cross, explique : « lorsque nous avons commencé à réfléchir à la nouvelle Yaris Cross, nous avons pris en compte la valeur qu’apportent les SUV et notre vision de la prochaine génération de véhicules de segment B. Nous avons imaginé une voiture qui reflète le caractère de son propriétaire, et qui soit en parfait accord avec son style de vie actif et unique. »
L’équipe de développement a travaillé sur le thème « Toujours en mouvement », qui traduit l’exigence de créer une voiture « pratique, rapide, agile. » Elle doit être parfaitement adaptée au quotidien mais avoir un caractère audacieux, trait indispensable d'un bon SUV. Le design, urbain et sophistiqué, est celui d’une voiture au volant de laquelle on est fier d’être remarqué, et la robustesse du SUV se marie avec l’attrait d’une conduite plus dynamique.
Côté structure, la Yaris Cross est construite sur la plateforme TNGA -B pour citadines, développée selon les principes de l’architecture TNGA (Toyota New Global Architecture), et qui lui confère les atouts dont bénéficie déjà la Yaris. La motorisation Toyota hybride de quatrième génération offre des performances dynamiques, un bon rendement énergétique, de faibles émissions et une manœuvrabilité parfaite pour la ville, tout cela au format SUV. La transmission intégrale intelligente AWD-i en option renforce encore l’ADN de SUV de ce nouveau modèle.
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BIOGRAPHIES :
Ian CARTABIANO
PRESIDENT, TOYOTA EUROPE DESIGN DEVELOPMENT (ED2)
It is no surprise that Ian Cartabiano has built a career out of designing eye-catching automobiles. As a child he was always surrounded by art and cars. His father was a toy designer, his mother is a painter and historical costume maker, and the driveway at his grandparents’ house was always decorated with interesting cars.
His interest in cars and design surfaced at an early age. At age six, cars dominated his drawings and as a teen, high school Saturdays were spent in the Art Center College of Design’s high school program.
As President of the European Design Center since January 2018, he leads a talented team of automotive designers who bring to life visionary concepts through game-changing design. His leadership has brought the world a variety of concept and production vehicles. During his time at the Calty Design Center in California, Lexus introduced the award-winning 2012 Lexus LF-LC (Best Concept at 2012 Detroit International Auto Show) and the 2018 Lexus LF-1 Limitless, two of the concept vehicles that are the most meaningful to him, having been the Chief Designer for both. More recently, through the LF-30 Electrified concept, he and his team have given tangible shape to the brand’s future vision of luxury mobility in an electrified world. Cartabiano was also involved in the production development of the Lexus LC 500, the flagship coupe that brought sexy back, and the current generation ES.
For Toyota, Ian was responsible for the design of the 2017 Toyota C-HR and 2018 Toyota Camry, as well as the 2017 Toyota Concept I and FT-4X Concepts.
Cartabiano finds design inspiration in travel, art, architecture and nature, constantly on the lookout for that spark of inspiration that can shape, even redefine the luxury mobility experience.
A source of inspiration himself, Cartabiano is passionate about nurturing and inspiring up and coming designers. He speaks with much pride about his eighteen years as an instructor at his alma mater, the Art Center College of Design in California: “I love teaching design. The energy, the passion of the next generation of designers is deeply refreshing and a strong reminder of why I love the work I do.” A testament to his passion and commitment, Cartabiano received the Art Center Great Teacher Award in 2016.
Lance SCOTT
DESIGN DIRECTOR TOYOTA EUROPE DESIGN DEVELOPMENT
Lance Graduated with a BA Honours in Transport Design from Coventry University in 1995. With experience from PSA and Hawtal Whiting, he joined Toyota Epoc in Belgium in the same year.
In 2000 he moved with the studio to it’s current location in the south of France when it became Toyota Europe Design Development (ED2)
During 2000 he was tasked with the design of the Land Cruiser Prado which led to him spending 4 months in Toyota Motor Corporation in Japan developing the production Model which was launched in 2004
On his return, he became part of the Strategic planning group, where he was involved in design philosophy and identity activities as well as concept creation and advanced design proposals.
In 2013 he became studio General manager and managed a large range of projects from Showcars and experimental projects such as FT-CH and I-tril through to design production proposals for both minor change and full model change.
In 2019 he returned again to Japan for a 6 months assignment and on his return became Design director at ED2.
Recently he directed the Aygo X Prologue, a concept car of A-segment launched in spring 2021.
Julie SCHWIEDER
ASSISTANT CHIEF DESIGNER CMF ( COLOUR, MATERIAL AND FINISH)
Julie graduated with honors from the “Ecole Boulle” in Paris in 2000 and then went on to completed her design education with a two-year postgraduate degree in Applied Arts at the «Ecole Superieure Arts Appliqués Duperré» in Paris, Graduating in 2004
After gaining experience at Renault design, Volkswagen’s strategic design studio in Paris and Nissan Design Europe in London, she joined Toyota Europe Design Development (ED2) located in the South of France in 2008.
Her role has been to conduct experimental & advanced vehicle colour conception and development of the colour materials and finishes for European and Global models.
She was responsible for the CMF for the model change of the Auris in 2012, the minor model change of the Avensis in 2015, and the Yaris GRMN in 2017. Her work has not only remained for production vehicles, as she was the lead CMF designer for the Lexus LF-SA concept car shown Geneva auto salon and also Milan design week in 2015.
Julie then went on to spend 18 months on assignment at Toyota Motor Corporation in Japan, as a liaison for all European Production projects. Upon her return, she then defined the global colour design language for the new B- platform, resulting in the colour and materials development of next generation of European B-segment vehicles, the 4th generation Yaris and the all new Yaris Cross. In 2018, she also worked on the Lexus LF-30 electrified concept shown at the 2019 Tokyo Motor show.